![]() ![]() In 1996, Red Bull began operation in the United States, and has seen steady growth ever since. In 1987, the company sold its first can of Red Bull in Austria. When branding their new product, Mateschitz referenced Krating Daeng's name: in Thai, daeng means red, and a krating (known in English as a gaur or Indian bison) is a large species of wild bovine native to the Indian subcontinent. In 1984, the two founded Red Bull GmbH in Fuschl am See, Salzburg, Austria. Mateschitz sought to create a partnership with Yoovidhya and formulated a product that would suit the tastes of Westerners, such as by carbonating the drink. While doing business in Thailand, Dietrich Mateschitz purchased a can of Krating Daeng and claimed it cured his jet lag. Red Bull was first derived from a similar drink called Krating Daeng that originated in Thailand and was introduced by the pharmacist Chaleo Yoovidhya. ![]() In addition to sport series, its marketing includes multiple sports team ownerships celebrity endorsements and music, through its Red Bull Records label. Rather than following a traditional marketing approach, Red Bull has generated awareness and created a "brand myth" through proprietary extreme sport event series such as Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice and standout stunts such as the Stratos space diving project. Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the United States, ranking at 16 out of 25 with a 59.3% slogan recognition rate according to a study by advertising and market research firm Survata. Originally available only in a single nondescript flavor sold in a tall and slim silver-blue can, called Red Bull Energy Drink, numerous variants of the drink were added over the course of time. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwide, including over 11.5 billion in 2022. With a market share of 43%, it is the most popular energy drink brand as of 2020, and the third most valuable soft drink brand behind Coca-Cola and Pepsi. Red Bull is a brand of energy drinks created and owned by the Austrian company Red Bull GmbH. In all, the beach-inspired cans are beautiful, bold, and perfect for those warm-weather Instagram posts.Red Bull Energy Drink served in a glass with ice cubesĬaffeine, taurine, glucuronolactone, sucrose and glucose, B-group vitamins, and water On the can, the words "Red Bull" are placed vertically underneath the selection's name, which reads "THE SUMMER EDITION" in silver writing. They still feature the brand's iconic bull - but instead of dueling at the center of the design, it's pictured leaping above the drink's logo (which is also in a different spot). Instead of the original design that features shades of navy blue, silver, and red, the Beach Breeze cans are bright turquoise and reminiscent of a tropical ocean horizon. What makes the Summer Edition Beach Breeze even more desirable for those warm beach days is its can color. I don't know about you, but I'm getting thirsty just thinking about it. For reference, piña coladas typical include both pineapple (a tropical fruit) and coconut flavors, which is why I'm relating the two. I don't know about you, but I'm getting major piña colada vibes. More specifically, it starts with "tropical fruit" flavors and ends with a "warm coconut finish," per the release. As I previously mentioned, the summertime sip features notes of both fruit and coconuts. Now, let's talk about its flavor (because the name "Beach Breeze" can mean anything, right?). You can choose an 8.4-ounce single-serve can or a 12-ounce single-serve can, so take your pick and drink up. The summery selection is currently available nationwide, per the brand. With that being said, head to your local Red Bull pickup spot and grab a Beach Breeze can. 2), which means you have a majority of summer 2019 to give it at try. According to the company's press release, the new flavor will only be available through Labor Day (Sept. Red Bull officially announced its new Summer Edition Beach Breeze cans on Thursday, May 16 - and they're called "Summer Edition" for a reason. If you want to give this tropical treat a try, I'll tell you a little bit more about it. Plus, its new turquoise aesthetic will remind you of glistening ocean waves, making it ideal for your summertime beach trips. The brand new flavor - which boasts notes of fruit and pineapple - sounds like a piña colada in a can. When coffee's out of the question, Red Bull's an option - and the new Red Bull Summer Edition Beach Breeze flavor is here for your cooler. Beach days are tiring, which means it's always nice to pack a refreshing pick-me-up in your bag. ![]()
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